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Hyundai Launches Blue Link Mobile Application

Hyundai Motor America has introduced an all-new mobile application for the Hyundai-developed Blue Link telematics platform. The mobile app allows subscribers to remotely access various Blue Link features and services through compatible mobile devices.

Completely redesigned from the ground up, the app has been significantly enhanced from the previous version and boasts a new user experience, faster navigation and innovative new features, says the company.

Google Android and Apple iOS users can download the app today from Google Play or Apple iTunes, respectively. A BlackBerry version is also in development.

In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools to communicate with the buyers; on the other, they’ve deployed high-end tech gear to streamline their manufacturing processes. (Read: How to Drive Digital and Social Cars)

Blue Link is a telematics solution from Hyundai that combines safety, service and infotainment into a complete package. It is powered by Agero’s next-generation telematics platform, which offers a flexible architecture that supports multi-modal interfaces for vehicle owners.

The refreshed app is part of a series of enhancements planned around Blue Link, including a redesigned Blue Link section on HyundaiNews.com and 12 all-new instructional videos designed to familiarize viewers with Blue Link features.

The videos, which feature actual Hyundai employees, can be seen on Hyundai’s YouTube channel, HyundaiBlueLink.com or in a dedicated section on HyundaiNews.com.

Hyundai offers a complimentary trial period for Blue Link-equipped vehicles. Customers opting-in for a no obligation auto-renewal can receive up to one year of Blue Link Assurance and 6 months of Blue Link Essentials and Guidance with access to the Blue Link app and its features.

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