Gimbal and Vuforia to Push Star Trek into Darkness
Gimbal context awareness technologies will be used to deliver content and real-world game experiences for the “Star Trek Into Darkness” application based on the upcoming movie from J.J. Abrams.
It was announced Monday by Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated (NASDAQ: QCOM), through its subsidiary Qualcomm Labs, Inc.
These new technologies will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia.
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Recently, Paramount Pictures released the first 9 minutes from “Star Trek Into Darkness” exclusively in IMAX 3D, months prior to the film’s official release in May 2013. (Read: Extended Preview of Star Trek into Darkness)
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The 2009 re-launch of the “Star Trek” franchise by Abrams was met with critical acclaim and a worldwide gross of over $385 million at the box office. (Read: Production on the Next “Star Trek” Movie Begins)
Also, online games publisher Perfect World Entertainment announced that the latest update for the free-to-play MMORPG (massively multiplayer online role-playing game) Star Trek Online is now live. (Read: Star Trek Online Season 7: New Romulus Goes Live)
The “Star Trek Into Darkness” app will launch at the end of January. Qualcomm’s chairman and CEO Dr. Paul E. Jacobs made the announcement Monday, Jan. 7, during his keynote address at the International CES show in Las Vegas.
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During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the “Star Trek Into Darkness” TV-spot, making this one of the most unique and interactive apps ever created for a movie, said Paramount.
As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, you can visit www.StarTrekMovie.com/CES.
“Star Trek Into Darkness” opens in theaters everywhere May 17, 2013.
Photo courtesy: Paramount Pictures