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Demi Lovato Neon Lights Tour Goes Social for Women

As sponsors of Demi Lovato Neon Lights Tour, Tampax and Always will provide young women with the opportunity to show off their Radiant style.

Music artist Demi Lovato announces The Radiant Collection from Procter & Gamble’s (P&G) leading feminine protection brands Tampax and Always to encourage young women to have the confidence to wear what they want every day of the month.

As sponsors of Demi’s Neon Lights Tour, Tampax and Always will provide young women with the opportunity to show off their Radiant style online and onsite in the Be Radiant concert photo booth.

“I’m excited to partner with Tampax and Always’ The Radiant Collection during this tour,” said Demi Lovato. “Inspiring females of all ages to be comfortable in their own skin and encouraging them to not let anything get in their way is important to me.”

Throughout the tour, the Radiant Collection will be giving away concert tickets to young women who share their Radiant styles via the Tampax Facebook page.

Once onsite, young women can visit the Be Radiant booth to receive coupons, snap photos with friends and have some fashion fun at the concert and on their social channels.

Finally, from Feb. 7, 2014 through March 5, 2014, participants can visit BeRadiant.com to enter the Be Radiant in Neon Lights Sweepstakes for the chance to win a trip to Nashville, Tennessee and attend one of Demi’s final shows of the tour in style.

The Radiant Collection combines products from the feminine care brands – Tampax and Always – to provide a complete offering of tampons, pads, liners and more that meet all of a girl’s feminine care needs.

Demi Lovato Neon Lights Tour

“The Neon Lights Tour is the perfect example of female empowerment – an all-girl line up radiantly rocking the stage, wearing what they want and being exactly who they want to be,” said Sarah Innes, P&G North America FemCare marketing director.

Fellow Radiant girls are encouraged to enter the Sweepstakes daily by visiting BeRadiant.com for a chance to win prizes throughout the month and also follow the hashtag #BeRadiant to get exclusive back stage access and tips on Demi’s concert fashion.

For more updates on The Neon Lights Tour and information on The Radiant Collection, visit Facebook.com/Tampax, Tampax.com or DemiLovato.com.

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