Demandware, Inc. (NYSE: DWRE), a leading provider of enterprise cloud commerce solutions, today announced a new in-store solution that will extend the omni-channel capabilities of the Demandware Commerce platform into the physical store.
Demandware’s new Digital Store solution will allow retailers to quickly digitize the store by combining omni-channel platform capabilities with purpose-built store functionality such as buy in-store/ship to home, guided selling, bar code scanning and secure credit card transactions.
By infusing digital intelligence into the physical store environment, retailers can personalize service, increase store sales and optimize inventory carrying costs, suggests the company.
The Digital Store solution leverages customer, product and inventory data from Demandware Commerce and enables store associates to access this information on the sales floor via a tablet.
A tablet app allows store associates to access a customer’s profile and past purchases, view product inventory availability and leverage that information to create a more personalized shopping experience for customers.
Associates can also use the app to find additional product styles and sizes, make recommendations based on buyer preferences, perform price matching and overrides and more to enhance the shopping experience––ultimately increasing brand loyalty, reducing the possibility of walked sales and increasing in-store revenue.
Demandware will demonstrate its Digital Store solution at e-Commerce Paris on Sept. 24-26 and the Shop.org Annual Summit in Chicago on Sept. 30 – Oct. 2.
The functionality is an enhancement to the Demandware Commerce platform and will be available to clients through Demandware’s seamless upgrade process at no additional cost.