Cox Communications, in agreement with NBCUniversal, announced Monday a multiplatform content offering for NBCUniversal’s coverage of the 2012 London Summer Olympic Games to commence on Wednesday, July 25 through Sunday, August 12.
Designed to provide video customers with access to NBCUniversal’s more than 5,535 hours of Olympic programming, this offering represents the largest number of total Olympics hours ever, says Cox Communications.
And NBC Olympics and Panasonic have announced that the first-ever 3D coverage of the Olympic Games will be available to subscribers of MVPD’s (multichannel video programming distributors) representing nearly 80% of U.S. TV households. (Read: NBC, Panasonic Plan HD 3D Broadcast of Olympic Games)
Cox will offer NBCUniversal’s Olympic content live and OnDEMAND, across multiple digital, mobile and tablet platforms, and for the first time ever, 242 hours of the Games will be available in 3D.
“Access via Cox’s HD, OnDEMAND, and high speed Internet services maximizes the NBCUniversal Olympic viewing experience for our customers,” said David Pugliese, senior vice president of product marketing for Cox Communications.
In addition to coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, two HD specialty channels and a 3D channel, customers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps available to mobile and tablet users.
For Cox customers who subscribe to its TV Essential tier or higher, NBCUniversal is bringing Olympic content to them live and on-demand, online, and on mobile and tablet devices via applications.
This additional access to NBCUniversal’s Olympic programming extends Cox customers’ opportunities to watch the Games wherever they are.