Brand Campaign: “Where there’s business there’s Epson”
Epson America today launched a national business brand campaign entitled “Cityscape,” highlighting its business products.
Using the tagline, “Where there’s business there’s Epson,” the campaign showcases company’s business solutions.
The creative approach for the campaign centers on images of futuristic city skylines that mash-up Epson products – robots, digital label presses, point-of-sale systems, projectors and business printers – with ultramodern architecture and iconic structures to generate science fiction–like imagery.
Building active engagement with the Epson brand and elevating the company’s impact on business, the first phase of the campaign kicks-off with airport signage simultaneously in New York (JFK), Los Angeles, Chicago, Atlanta, San Francisco, and Denver and will extend to a range of media channels through the end of 2015.
The Cityscape brand campaign will reach across business / financial print, digital, out of home, radio, TV, public relations, prominent venue advertising (Madison Square Garden), direct response, and across Epson social channels.
Epson’s product lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems.