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Big Fish Acquires Self Aware Games

Big Fish Games, Inc. has announced the acquisition of mobile-social game developer Self Aware Games and its parent company, Social Concepts, makers of the mobile-social brand, Card Ace: Casino.

Self Aware Games was founded by Colin Liotta and game designer Seppo Helava, and currently employs 25 people in Oakland, California. Self Aware Games will remain in Oakland and establishes Big Fish’s first Bay Area office. It was announced Tuesday, March 6.

In addition to Card Ace: Casino, Self Aware Games is developing a new location-based mobile MMO game platform, with an initial iPad title that is currently in beta – Fleck Touch.

The acquisition of Self Aware Games provides Big Fish with a leading presence in the growing market of free-to-play, virtual item games.

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The Self Aware Games’ team brings to Big Fish significant design and development expertise in mobile-social games, an extensible virtual goods technology platform and a beachhead of mobile-social brands that can now leverage the numerous platforms where Big Fish distributes games.

Self Aware Games will immediately benefit from Big Fish’s established, robust analytics infrastructure, distribution and marketing network.

“We look forward to delighting the enormous audience on Facebook with the Card Ace: Casino experience,” said Paul Thelen, founder and chief strategy officer of Big Fish Games.

Card Ace: Casino is currently available on iPhone, iPad and Android. Self Aware Games will be launching an HTML5 version in Q2 that will expand the current offering to all other mobile platforms, as well as Facebook and other social networks. Fleck Touch is currently in beta on iPad, iPhone, and on the web at www.fleck.com.

Founded in 2002, Big Fish is a leading online marketplace for casual games.

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