Samsung Electronics celebrated the launch of the Samsung Experience Shop Wednesday with the opening of their newest location in New York’s Union Square Best Buy store.
An executive opening and experiential consumer event featuring Bruno Mars mark the beginning of a nationwide rollout of the Samsung Experience Shop, which will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. by early summer.
This retail concept allows customers to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories, including the Galaxy S 4 that launches starting April 27.
The Samsung Experience Shop was unveiled by JK Shin, CEO and president of IT and Mobile Business at Samsung; Hubert Joly, CEO of Best Buy; and Tim Baxter, president of Samsung Electronics America, in a ceremony at the Best Buy Union Square store.
The executives gave remarks on the new experience and officially opened the space to an audience of associates, executives and media. Guests then toured the Samsung Experience Shop to see the portfolio of Samsung mobile products available in one location and learn how to do more with their devices, including interacting with other Samsung products.
In the picture above: Hubert Joly, CEO of Best Buy, and JK Shin, CEO and president of IT and Mobile Business at Samsung, officially opened the Samsung Experience Shops in the Best Buy Union Square store.