Beautiful Women to Get Beautiful Lips with Digital Lipstick
O HUI, Korea’s leading cosmetics brand (K-Beauty) of LG Household & Healthcare, launched Monday ‘Beautiful Lips’ campaign with the aim of delivering beautiful messages to the loved ones with ‘Digital Lipstick.’
Sincere and beautiful words make your loved ones pleasant, suggests the company. ‘Beautiful Lips’ campaign is designed to send beautiful messages to loved ones using Digital Lipstick, developed in collaboration with beauty and digital.
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Digital Lipstick is a lipstick-shaped recorder. It comes in a package of two lipsticks. Couples can share one lipstick each and use it as a recorder.
In addition, when they record their messages to one another and put the two lipsticks together, LED lamp blinks in the color of the lipsticks and plays the recorded voices.
O HUI released a video clip capturing emotional moments of lovers that became estranged from one another falling back into love with Digital Lipstick.
In addition, O HUI is holding an event of sending the loved ones beautiful messages through ‘Lipstick Calligraphy.’ Customers can receive cards written out in calligraphy using lipstick.
LG Household & Healthcare’s cosmetics brand O HUI is Korea’s leading brand that opened Korea’s cosmetics market in 1997. It is developing skincare and makeup products for women.