BBC Worldwide and ABC Entertainment today announced the first ever free-to-play online game centered on the juggernaut reality-competition television show, “Dancing with the Stars.”
Concurrently, BBC Worldwide Digital Entertainment and Games will launch “Strictly Keep Dancing” in the UK, accompanying the format’s original version, “Strictly Come Dancing.”
Meanwhile, Shazam has announced that American Idol will be Shazam-enabled through the rest of the season to give fans another way to experience more of their favorite show in real time. (Read: American Idol Gets Shazam to Enter Real Time)
For the first time ever, according to BBC, fans of the show and social gamers from around the world will be able to take their moves to the dance floor, partnering with the show’s professional dancers (Maksim Chmerkovskiy, Derek Hough, Mark Ballas and Kym Johnson) and competing against friends and fellow fans to take home the coveted Mirror Ball trophy.
The game allows players to customize their personal avatar complete with DWTS’ makeup, hair and costumes. Sequins, heels, hair, lipstick, nutrition, publicity and more, make the experience as authentic as the television show, suggests BBC.
Players will learn different dance routines including the Samba, Jive and Tango, all while customizing each step to complete their dance routine.
“‘Dancing with the Stars’ is a global pop culture phenomenon and developing this game has been a major initiative for our business. We’ve tried hard to create a fun and authentic experience that fully engages players in everything that it takes to be a celebrity contestant on the show,” said Robert Nashak, EVP, BBC Worldwide Digital Entertainment & Games.
“Fans can’t get enough of ‘Dancing with the Stars,’ and this game allows them to become completely immersed in the experience,” said Karin Gilford, senior VP, Digital Media, ABC Television Network. “We think the ease of use, along with the degree to which fans can customize their own experience will make it an absolute obsession for anyone who has dreamed of taking a twirl under the mirror ball.”
Titled “Dancing with the Stars: Keep Dancing,” the game is available to play now on ABC.com/DancingWithTheStars and at DWTSKeepDancing.com. It was released today, April 30.
Currently in season 14 on ABC, “Dancing with the Stars” is hosted by Tom Bergeron (“America’s Funniest Home Videos”) and Brooke Burke-Charvet (“Dancing with the Stars” Season Seven Champion).
BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly owned subsidiary of British Broadcasting Corporation (BBC).