Mattel Inc. informs that the Barbie brand spot “Imagine the Possibilities” was selected as one of the most iconic ads of 2015, based on this year’s YouTube Ads Leaderboard.
The spot was voted the winner of the “#TheYouTubeAd That Restores Your Faith in Humanity category.”
The online film, entitled “Imagine the Possibilities,” launched a broader brand initiative that encourages parents to re-appraise the role Barbie has in a child’s life.
The advertisement is true to the brand’s heritage and celebrates a young girl’s journey of self-discovery, imagination and storytelling. Having garnered over 40 million views, according to Mattel, the piece has become a part of the cultural zeitgeist.
“We know that Barbie has a meaningful place in the lives of girls,” said Evelyn Mazzocco, general manager, Barbie. “We are working together with BBDO to create an emotional connection with parents by reintroducing them to the wonderful benefits of imaginative play and storytelling with Barbie. We are thrilled with the response to this advertisement — this is just the beginning of a new chapter for the Barbie brand.”
The ongoing campaign was created by BBDO San Francisco, in conjunction with BBDO New York, and continues into 2016.