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Adobe to Host Digital Marketing Summit

Adobe Systems (Nasdaq:ADBE) has announced that registration is now open for Adobe Digital Marketing Summit 2013.

The event will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013.

Summit 2013 will convene marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.

[ Also Read: How to Quickly Learn Digital Marketing Skills ]

Attendees can immerse themselves in up to four days of keynotes, informative sessions, training workshops and networking opportunities focused on strategies and best practices for optimizing multi-channel analytics, online conversion, social and mobile marketing, audience segmentation and advertising, and Web experience management.

More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments.

[ Also Read: Digital Marketing Not Attracting Consumers: Study ]

Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions. Registered attendees can sign up for sessions within these seven tracks:

  • Digital Analytics (for Web Analysts, digital and mobile marketers)
  • Web Experience Management (for content, digital and mobile marketers)
  • Digital Advertising (for advertisers and publishers)
  • Targeting & Optimization (for content and digital marketers)
  • Social Marketing (for social marketers and community managers)
  • Marketing Innovation (for marketing executives)
  • Tech Labs (for developers)

Additionally, customers can attend interactive workshops offered by Adobe Training Services (March 4-5, 2013), which will provide training on specified Adobe Marketing Cloud solutions.

Courses will be available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.

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