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Comcast SportsNet Bay Area and Yahoo! Sports have announced a partnership to produce Yahoo! SportsTalk Live (@YSTL), a new hour-long…

Yahoo! Inc. (NASDAQ: YHOO) and Tumblr announced today that they have reached a definitive agreement for Yahoo! to acquire Tumblr.…

Integrated media company WWE (NYSE: WWE) announced Friday the appointment of Gerrit Meier as executive VP (EVP) of International. Meier…

Adobe Systems (Nasdaq:ADBE) unveiled Wednesday a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. It is a…

Tech marketers often reveal that change is the only constant in the field of technology. That may be true. But…

The importance of establishing a much-needed framework for defining and rethinking ad engagement vernacular and metrics is the focus of…