Social Media

Avon Speak Out Against Domestic Violence

November 27, 2013December 3, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Actress Megan Fox Uses Social Media to Help Women

On the International Day for the Elimination of Violence Against Women on Monday, actress Megan Fox, the face of Avon…

Sony Music Marketing Campaign

November 26, 2013December 3, 2013 - Americas, Corporate, Entertainment, Masses, Regions, Social, Social Media, Strategy

Sony Music Marketing Campaign on Messaging Platform

IPG Media Lab and Sony / Columbia Records announced Monday a partnership for One Direction (1D) on Kik, a mobile…

Integrated Digital Strategy

November 21, 2013November 28, 2013 - CIO Info, Corporate, Enterprise, Opinion, Strategy, Surveys

Do Midmarket Companies Lack Integrated Digital Strategy?

An IBM (NYSE: IBM) global study of C-Suite leaders uncovers a surprising fact about small and midsize companies: they may…

Toyota TeenDrive365

November 18, 2013November 25, 2013 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Toyota Goes Online with TeenDrive365 for Teens

Automaker Toyota believes that the first year a teenager gets their driver’s license will be one of the most dangerous…

Rakesh Raman

November 18, 2013July 5, 2014 - Americas, Asia Pacific, Corporate, Editorial, Europe, Middle East and Africa, Opinion, Regions, Social, Social Media, Strategy

Digital Marketing Simplified – Advertising Options

Digital Marketing Simplified – Advertising Options By Rakesh Raman This is the fifth article in the 7-part Digital Marketing Simplified…

Nescafe Live with Gusto

November 11, 2013November 16, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Nescafe Uses Social Media to Live with Gusto

Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under…