With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new…
McDonald’s
McDonald’s Uses Social Software to Manage Workforce
Global food service retailer McDonald’s is working with IBM and its business partner, Knowledge Dimension, to transform the way its…
How McDonald’s Did a Burger-Crowdsourcing Campaign
McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…
Blogosphere: Where Bloggers Promote Your Brands
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers…