Coffee

The Shanghai Roastery digital experience is designed by Starbucks and powered by Alibaba Group’s scene-recognition technology.

December 5, 2017December 25, 2017 - Feature, Lifestyle, Masses

Starbucks Offers Its First Augmented Reality Coffee Experience in China

Starbucks Reserve Roastery in Shanghai, claimed to be the first fully immersive coffee experience in Asia, will celebrate its opening…

July 22, 2015July 30, 2015 - Americas, Corporate, Regions, Strategy

Starbucks Offers Digital News from The New York Times

Starbucks Coffee Company announced Tuesday an elevated digital news experience for the Starbucks mobile app. It is the result of…

November 11, 2013November 16, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Nescafe Uses Social Media to Live with Gusto

Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under…

August 1, 2013August 6, 2013 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Strategy

Starbucks and Google to Sell Coffee with Wi-Fi

Starbucks Coffee Company announced Wednesday the selection of Google to provide the next generation of its Wi-Fi offering for its…

MyStarbucksIdea has launched 277 ideas from customers, and is celebrating its five-year anniversary this month.

March 29, 2013April 8, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Starbucks Gets Ideas from Online Community of Buyers

Today, consumers can walk into a Starbucks to order a “skinny” beverage, receive digital rewards for using their Starbucks Card…

November 8, 2012November 13, 2012 - Americas, Consumer, Lifestyle, Masses, Mobiles, Regions

Starbucks Offers Mobile Payment Option with Square Wallet

Starting today, Nov. 8, Starbucks Coffee Company (NASDAQ:SBUX) will begin accepting Square’s mobile payment application, Square Wallet, in participating U.S.…