Retail-performance platform provider SimpliField announced Sunday (January 12) a $11 million Series A funding, led by U.S.-based growth equity investor Five Elms Capital. The company also announced the opening of its new NYC-based U.S. headquarters in Soho.
Launched in Paris in 2016, SimpliField says it helps leading brands and retailers like LVMH, L’Oreal, Estée Lauder, Samsung, and Sony reduce costs, increase sales, and drive deeper, longer-lasting customer relationships.
The company’s mobile-first platform combines a one-stop-shop for real-time collaboration between store teams, field teams, and leadership at HQ with a powerful analytical tool set, including customizable dashboards.
“SimpliField is the only platform on the market that drives improved performance for retailers and brands by making the right data actionable by the right person, at the right time, in the right store — while also giving them the tools to take direct action on the data,” said Benjamin Zenou, CEO of SimpliField.
The investment was led by Five Elms Capital, a leading growth investor in founder-owned software businesses. Early investors Cap Horn and Runa Capital also contributed to the Series A round.
