Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY award winning artist Bruno Mars and the Red Hot Chili Peppers, kicked off Pepsi Halftime Show on Sunday.
According to the company, more than 82,000 fans literally lit up MetLife Stadium to hype the most watched entertainment broadcast of the year, and more than 200 million more took to social media about Pepsi’s #Halftime.
There were 2.2 million tweets on Twitter during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime, claims Pepsi.
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Super Bowl advertiser Pepsi placed its in-game, :30 introduction, “Soundcheck NYC,” just prior to halftime to hint at what was to come to viewers at home before revealing what the more than 82,000 fans in the stands witnessed: a light show and Bruno Mars and the Red Hot Chili Peppers’ performance.
“Soundcheck NYC” was the culmination of the brand’s month long “Get Hyped for Halftime” campaign.
Through paid, owned, and earned media, Pepsi expanded its sponsorship and advertising for the Super Bowl for the longest duration in the brand’s history, says the company.
