Nissan Motor Co., Ltd., today announced it has signed a multi-year agreement with Omnicom Group (NYSE: OMC) for communications, advertising, marketing, media, promotions, and digital services.
The global relationship will be managed by Nissan United, a newly formed multi-disciplinary team of agency leaders based in New York that will build brand value for Nissan.
“Brand power is a core pillar of our Nissan Power 88 strategic plan and is essential for our growth,” said Roel de-Vries, Nissan corporate VP and global head of marketing, brand and communications.
“In Omnicom, we have a strong partner and the new, industry-changing Nissan United structure is a perfect setup to deliver on our promise of innovation and excitement for everyone,” de-Vries continued.
Omnicom Group has named Jon Castle as president of Nissan United, which will include leaders from various expert agencies in the group.
The integrated Nissan United team will serve as a global leadership group to lead, direct and align a network of various Omnicom and non-Omnicom agencies around the world, including TBWA, OMD, Interbrand, Emanate and Hakuhodo.
Photo courtesy: Nissan