Starbucks (NASDAQ:SBUX) today announced upcoming enhancements to its mobile app for iPhone, which will allow mobile payments and enable customers to recognize Starbucks partners (employees) with a tip directly from the Starbucks App for iPhone.
New mobile app includes digital tipping, digital receipts, streamlined user experience and “Shake to Pay” functionality.
Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K. and Canada will experience a streamlined design and easy access to their account and My Starbucks Rewards information.
In addition, customers using the app will have the option to leave a tip at more than 7,000 company-operated Starbucks stores in the U.S.
“With more than 11 percent of transactions a week now happening with a mobile device in our stores, and nearly 10 million customers currently using our mobile app, we’re thrilled to make the digital experience even easier and more rewarding for our customers and partners,” said Adam Brotman, chief digital officer for Starbucks.
“This update to the Starbucks App for iPhone is an important next step in digital innovation at Starbucks and one of the many ways we’ll expand and improve our digital experience in the months to come.”
Digital tipping has been a top suggestion on MyStarbucksIdea.com, an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks Experience.
Starbucks expects to introduce a complete update to the Starbucks App for Android, including a digital tipping feature, later this year.