Fiksu, Inc., a mobile app user acquisition platform, has announced it has secured $10 million in Series B financing, led by new investor Qualcomm, acting through its venture investment arm, Qualcomm Ventures and existing investor Charles River Ventures.
The announcement was made today, July 3.
This funding brings Fiksu’s total raised amount to $17.8M. According to the company, the new funds will be used to accelerate its growth, with a specific focus on propelling European and Asia-Pac expansion, fueling further development of its optimization platform, and driving strategic partnerships with agencies and brands.
“Fiksu is hyper-focused on using our technology to deliver the best app marketing solution for advertisers,” said Micah Adler, founder and CEO of Fiksu.
[ Also Read: “You Cannot Promote Mobile Content without Great UX” ]
Fiksu’s flagship product, Fiksu for Mobile Apps is used by leading brands to overcome the complex and expensive challenge of promoting iOS and Android mobile apps. It increases ROI by cost-effectively delivering large volumes of loyal users – those who return repeatedly to an app, engage and are most likely to monetize, says the company.
Its mobile media optimization platform extends a global footprint and targets across all significant channels, including real-time bidding exchanges, traditional mobile ad networks, the mobile web, social networks, video, email and SMS.
The company is based in Boston, MA.
Photo courtesy: Fiksu
