Leading PC company Lenovo has appointed The House Worldwide as its creative agency of record in EMEA.
The House replaces Saatchi & Saatchi in EMEA. Saatchi & Saatchi’s role elsewhere in the world for Lenovo is unchanged, says the company.
The House has worked on a number of projects since September around Lenovo’s flagship Yoga family of multimode products, including both PCs and Android tablets.
It is working in partnership with a network of local agencies on the ground across the EMEA region.
“The House’s strong EMEA experience, combined with its approach of a team of brand experts that partner with best of breed agencies on the ground is the right one for us now,” said Lenovo vice president of marketing in EMEA, Jan Huckfeldt.
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“We believe our new model of working, along with creative and strategic insights, will elevate Lenovo’s brand to where it needs to be,” said Richard Pinder, founder and CEO of The House Worldwide. The House Worldwide was launched in March 2013.
Photo courtesy: Lenovo
