Adobe (Nasdaq:ADBE) today announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud.
This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver and measure experiences across content-rich apps, like digital magazines, and the Web using one set of assets.
As a result, according to Adobe, organizations can accelerate application authoring, reduce publishing costs across channels, and deliver a consistent brand experience and content marketing strategy on the Web and mobile devices.
With DPS customers using Adobe Creative Cloud to create stand-out apps, today’s announcement underlines the new connections the company is forging between its content creation technologies and digital marketing solutions.
The integrated capabilities of Adobe Digital Publishing Suite and Adobe Experience Manager are available now on a worldwide basis, says the company.
