Online local commerce solutions provider Groupon (NASDAQ: GRPN) has announced a redesigned website, as well as updated versions of its iPhone, Android and iPad mobile apps.
The changes come with new features aimed at making it easier for customers to shop Groupon’s vast selection of local deals.
“In just five years, Groupon has grown from a daily deal website to a true online marketplace with a tremendous mobile following,” said Groupon CEO Eric Lefkofsky.
“Our new site and mobile app makes it easier and more rewarding for customers to check Groupon first when they want to buy just about anything, anytime, anywhere.”
The latest versions of the website and mobile apps make it simple for customers to search and browse Groupon’s offers to find the exact deal they want, when they want it.
In addition to a range of new search, browse, merchandising and location features, the website is now much faster and has a sophisticated new look and feel, with uncluttered presentation and bolder imagery, says the company.