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Google and IMAX to Develop Virtual Reality Camera

The Divergent Series: Insurgent

The Divergent Series: Insurgent

Google and IMAX Corporation announced Thursday at Google’s annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera – the IMAX VR camera.

It will enable today’s leading filmmakers and content creators to deliver 3D 360-degree content experiences to audiences worldwide.

IMAX’s team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up, leveraging IMAX’s capture technology.

[ What Is the Role of Virtual Reality in the Future of Film? ]

The camera, which will be built to utilize Jump, a platform for creating and viewing 3D 360 video, will deliver immersive virtual reality content to consumers.

“IMAX is known everywhere for their incredible immersive cinematography and sound, and we’re delighted to have them contribute their decades of experience in cameras and content to the Jump platform,” said Clay Bavor, VP, Virtual Reality at Google.

IMAX will also provide Google with exclusive access to pre-existing IMAX documentary content for conversion and use with Google’s VR technology.

Photo courtesy: Lionsgate

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