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General Shale Mobile App for Construction Professionals

Brick manufacturer General Shale has launched a tech tool to assist construction professionals and homeowners with designing buildings, selecting products, calculating costs and purchasing materials for their projects.

The mobile app, which can be downloaded free via the iPhone App Store, allows users to browse product colors and sizes in brick, thin brick, pavers and do-it-yourself outdoor living kits and then email favorite selections or final cost calculations without leaving the app.

A calculator function enables the user to estimate material costs when building with brick or pavers, based on parameters such as square footage, brick size, labor costs and more. Estimates do not include shipping prices or taxes.

“The mobile app makes building projects easy from concept to completion,” says General Shale president and CEO Dick Green. “It’s a tremendous help for contractors, architects and designers – or for anyone involved in a building project – especially when they are on the job or planning a construction project.”

Mobile app users may locate the nearest General Shale retail store or distributor, as well as a GPS map, from the “Where to Buy” feature. They can also link to the General Shale or BIA (Brick Industry Association) websites.

To access the mobile app via the iPhone App Store, visit

General Shale is a wholly owned, North American subsidiary of Wienerberger AG and a leading manufacturer of brick, stated to be one of the world’s oldest green building materials. This year marks General Shale’s 85th anniversary.

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