Lowe Lintas said today it has bagged the creative duties of online major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch process that lasted nearly two months.
“The e-commerce game of today is akin to cola wars of yesteryears. The challenges, the excitement and the sheer opportunities that lay ahead of us in this category are both daunting and mouthwatering!” said Joseph George, CEO – Lowe Lintas + Partners.
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“Our business landscape is rapidly expanding,” believes Shoumyan Biswas, senior director – Flipkart.
According to Lowe Lintas, it has built over 50 brands in India. Some of the recent examples include Idea Cellular, Woodland, Croma, Pureit, ICICI Prulife, Titan Sonata, Tanishq, Fastrack, Micromax and Havell’s, says the company.
Lowe Lintas + Partners is a marketing communications agency in India.