Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced Tuesday a campaign which leverages the flexible capabilities of its visual digital out-of-home network to deliver New Year’s Eve celebrations from around the world to the U.S. and Canada.
Starting at approximately 6:00 a.m. Eastern Time, December 31st, when New Zealand, Australia, Japan and China are among the first countries to enter 2014, Clear Channel Outdoor will begin displaying AP’s images of international New Year’s Eve celebrations across its inventory of more than 1,000 digital billboards in 37 major U.S. markets and select locations in Canada.
The campaign will conclude when Alaska, American Samoa, and the U.S. Islands of Baker Island and Howland Island are the final countries to enter into the New Year between 4AM and 7AM Eastern Time on Thursday, January 2nd.
AP Images, the commercial photo unit of The Associated Press, was selected by Clear Channel Outdoor to collaborate in this use of out-of-home digital media.
Digital Billboards and #NYE4all
Clear Channel Outdoor will place AP’s images of New Year’s Eve into outdoor creative emblazoned with #NYE4all to encourage social engagement and sharing on Twitter, Facebook and other social media platforms.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s leading outdoor advertising companies.