Masses

Rugbyibm

April 27, 2012May 2, 2012 - Applications, Enterprise, Europe, Lifestyle, Masses, Regions

How IBM Helps Rugby Players Avoid Injuries

After proving its utility in the business environment, technology is making gradual inroads in all spheres of human activity, including…

Mobbank

April 26, 2012May 1, 2012 - Americas, Consumer, Lifestyle, Masses, Mobiles, Opinion, Regions, Surveys

Survey Reveals What Mobile Banking Customers Want

A majority (94 percent) of U.S. consumers says that banking on their mobile device is easy and more than three…

Nfc2

April 26, 2012May 1, 2012 - Americas, Consumer, Lifestyle, Masses, Mobiles, Regions

NFC Enables Mobile Payments for Parking Spaces

With a slew of advantages for consumers, near field communication (NFC) is emerging as one of the hottest mobile apps.…

Marvel

April 26, 2012May 1, 2012 - Americas, Consumer, Entertainment, Feature, Games, Masses, Regions

Marvel’s The Avengers Enter Walmart Stores Digitally

In advance of the film release of Marvel’s The Avengers on May 4, Walmart customers will have access to the…

Fetching

April 25, 2012April 29, 2012 - Americas, Corporate, Entertainment, Masses, Regions, Strategy

Will Web Shows Ring the Death Knell for TV Programs?

By Rakesh Raman In the emerging era of tech gadgets and gizmos, traditional machines are fast being sidelined. Your TV…

Burger

April 25, 2012April 29, 2012 - Corporate, Europe, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How McDonald’s Did a Burger-Crowdsourcing Campaign

McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with…