Masses

Sony 4K Movie-Making Project

November 12, 2013November 18, 2013 - Americas, Consumer, Corporate, Entertainment, Feature, Masses, Regions, Strategy, TVs, Cameras

Sony Kicks Off 4K Movie-Making Project

Sony Electronics announced Monday a 4K movie-making project “Sony/AFI 4K Shorts: Be Moved,” showcasing the talents of the alumni of…

Nescafe Live with Gusto

November 11, 2013November 16, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Nescafe Uses Social Media to Live with Gusto

Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under…

Shakira's Smile Story

November 10, 2013November 15, 2013 - Entertainment, Europe, Feature, Masses, Regions, Social, Social Media

Shakira’s Smile Story Tweets with Twitter

P&G brands Crest and Oral-B 3D White unveiled Friday Shakira’s SmileStory. Fans are being asked to share their stories with…

President of Kenya, Uhuru Kenyatta (left) and Dr. Kamal Bhattacharya, Director IBM Research - Africa (right) at the opening of IBM's First Africa Research Laboratory.

November 10, 2013November 15, 2013 - CIO Info, Corporate, E-Governance, Enterprise, Feature, Masses, Middle East and Africa, Regions, Strategy

IBM Opens Doors of First African Research Lab

IBM (NYSE: IBM) and the President of Kenya, Uhuru Kenyatta, have opened the first commercial technology research facility in Africa…

NBA

November 8, 2013November 14, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Digital Destination to Showcase NBA Players’ Personal Passions

American Express and The National Basketball Association (NBA) announced Thursday a digital destination on NBA.com, entitled “Off the Court.” It…

Disney's Marvel Characters

November 7, 2013November 14, 2013 - Americas, Entertainment, Masses, Regions

Programs Based on Disney’s Marvel Characters on Netflix

The Walt Disney Co. (NYSE: DIS) and Netflix (NASDAQ: NFLX) today announced a deal for Marvel TV to bring original…