Sony Electronics announced Monday a 4K movie-making project “Sony/AFI 4K Shorts: Be Moved,” showcasing the talents of the alumni of the AFI Conservatory, the film school of the American Film Institute (AFI).
In the exclusive collaboration, Sony and AFI Conservatory leaders will source treatments for short films from alumni that will be finished in 4K and premiered at select film, television and electronics industry events through 2014.
The content will also be on Sony’s Video Unlimited 4K download service, available to consumers who buy a Sony 4K Ultra HD TV.
The concept behind the “Be Moved” shorts, each 4 minutes in length, is to demonstrate the capabilities of Sony 4K technology to complement and expand a director’s artistic vision.
“This exciting project provides filmmakers with the opportunity to develop content that best represents the cutting-edge nature of 4K and highlights the capabilities and range of 4K technology as an immersive story-telling medium,” said Stephen Lighthill, ASC, Senior Filmmaker-in-Residence, Cinematography at AFI.
Five selected filmmakers from the AFI Conservatory alumni network will be provided with a full camera package built around Sony’s F65, F55 or NEX-FS700R 4K camera technologies.
Sony and AFI are working with production company Rough & Tumble, headed by AFI alumnus and feature film producer Brian Udovich, to manage the program with support from leading production industry rental companies and post production houses.
Additional production support will be available from Sony’s Digital Motion Picture Center on the Sony Pictures lot, where Sony offers hands-on training for 4K shooting and workflow techniques.
“Sony prides itself on providing the Hollywood production community with the highest-quality tools for creation and distribution of their content,” said Alec Shapiro, president of Sony Electronics’ Professional Solutions of America group. “We see 4K image creation rapidly becoming the new standard for motion picture production.”
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.
In the picture above (From left): Justin X. Duprie, Producer; Brian Udovich, AFI Alumnus and Producer; Alec Shapiro, President of Professional Solutions of America, Sony Electronics; Stephen Lighthill, Senior Filmmaker-in-Residence, Cinematography at AFI; Robert Mandel, Dean, AFIC.