Strategy

October 10, 2013October 18, 2013 - Americas, Corporate, Entertainment, Masses, Regions, Social, Social Media, Strategy

Comcast, NBCUniversal, Twitter form Social TV Partnership

A social convergence seems to be happening in the digital universe, as a slew of entertainment players are forming alliances…

QSR (Quick Service Restaurants) chains in India

October 10, 2013October 17, 2013 - Asia Pacific, Corporate, Lifestyle, Masses, Regions, Social, Social Media, Strategy

How Food Chains in India Perform on Social Media

A social media research service Unmetric explores the social media activities of 15 QSR (Quick Service Restaurants) chains in India…

October 10, 2013October 17, 2013 - Americas, Corporate, Regions, Strategy

Global Superstar Shakira to Promote T-Mobile Offerings

T-Mobile announced Wednesday a multi-year partnership with international singer, songwriter and Grammy Award-winning music icon, Shakira. The new collaboration between…

October 9, 2013July 5, 2014 - Asia Pacific, Corporate, Editorial, Opinion, Regions, Strategy

Digital Marketing Simplified – Follow the Buyer

By Rakesh Raman Digital is okay; you can’t ignore it. But don’t feel challenged if I tell you that more…

October 9, 2013October 16, 2013 - Americas, CIO Info, Corporate, Enterprise, Regions, Strategy

IBM Adds Analytics into New Cloud Offerings

Building on its $2 billion acquisition of SoftLayer, IBM (NYSE: IBM) announced Tuesday a series of new offerings. The objective…

October 9, 2013October 15, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Cigna Site to Help You Deal with Life’s Challenges

Global health service company Cigna’s new online gathering place is for individuals dealing with peer-pressure, body image, self-confidence, career and…