Strategy Archive
Americas
The National Cyber Security Alliance (NCSA), a non-profit public-private partnership focused on cybersecurity awareness and education for all digital citizens, announced Tuesday the launch of its National Cyber
Read More
Americas
Social business solutions company Livefyre has launched StreamHub, a Web-based Engagement Management System (EMS). According to the company, StreamHub brings the social Web experience to any publisher, television
Read More
Americas
Filemon Lopez, Comcast senior VP of Strategic Operations, announced year two of Internet Essentials, a broadband adoption program designed to help close the digital divide for low-income Americans.
Read More
Americas
Motorcycles company Harley-Davidson (NYSE: HOG) announced Monday the launch of a second installment in its Dark Custom campaign called United By Independents. The campaign, featuring #StereotypicalHarley riders, was
Read More
Corporate
Samsung claims that over 2.9 million people in 7 days have viewed Samsung’s film at YouTube titled ‘Sport Doesn’t Care Who You Are,’ designed to challenge viewers to
Read More
Consumer
Sony Mobile Communications has unveiled the second phase of its ‘Made of Imagination’ marketing campaign, which demonstrates how Xperia smartphones offer consumers connected entertainment experiences. The campaign showcases
Read More
Americas
The way Walmart is progressing with its Polaris search engine, it is all set to give big fellas such as Google and Bing run for their money. The
Read More
Americas
A growing number of smartphone and tablet users are turning to Verizon Wireless to get the most out of their wireless devices, says the company. Overall attendance at
Read More
Americas
Microsoft today announced “Election 2012 on Xbox LIVE,” an opportunity for Xbox 360 owners to watch and interact with live election coverage of the presidential debates, learn the
Read More
Americas
With San Francisco Mayor Ed Lee, BMW Group Member of the Board Dr. Ian Robertson announced Monday the upcoming launch of ParkNow, a mobile parking solution that is
Read More
Corporate
IBM (NYSE: IBM) today announced it is opening its first IBM Research lab on the African continent. IBM Research – Africa will have its first location in Nairobi,
Read More
Americas
Gap’s global marketing campaign for fall—Shine—brings its “Icon Redefined” collection to life by featuring an eclectic mix of musicians and dancers wearing Gap’s signature pieces updated with a
Read More
Asia Pacific
Banks in Asia/Pacific are ramping up their mobile banking propositions as they race for mindshare among the region’s increasingly technologically savvy customers, says market researcher IDC. The mobile
Read More
Americas
The Empire State Building (ESB) has kicked-off the “My Empire State Building” photo contest that welcomes photographers of all levels to submit photos of the global icon through
Read More
Americas
Eight-time Grammy Award-winning singer, songwriter, actress and fashion icon Fergie has teamed up with Case-Mate to launch its upcoming mobile fashion accessories advertising campaign, “Right Case. Right Occasion.”
Read More