Print and digital coupons company Valpak will now feature Augmented Reality coupons on the Valpak app, making finding coupons for restaurants and services easier for consumers.
Augmented Reality – or AR – uses innovative technology to combine the real world and the virtual, making the consumer experience interactive and in 3D.
In August, Valpak introduced the AR feature exclusively on The Blue Envelope, which directed consumers to the Valpak app where coupons and offers would “pop up” and allow them to interact with businesses on a real-time basis. Only those who received the envelope had access to launching the Augmented Reality coupons.
Now, consumers can download the Valpak app onto their smartphone and tap the AR icon for the feature to launch. They then hold their phone to the horizon and can see nearby businesses offering a Valpak coupon.
The AR feature is available on the Valpak mobile and tablet apps, which is available on iOS and Android platforms.
“Using AR is a fun and new way to receive and use coupons – and a surprisingly easy way to find businesses around you,” said Michael Vivio, president of Cox Target Media, provider of Savings.com, Valpak, Valpak.com, Favado and Valpak apps.
“It’s also great for businesses because it offers advertisers further reach and gives them the added bonus of attracting nearby customers at the same time they’re ready to make a purchase.”
The original Valpak app and the AR feature were both developed by WillowTree Apps.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, which is an integrated broadcasting, publishing, direct marketing and digital media company.
Photo courtesy: Valpak