Ad Council Digital Platform Offers Downloadable Ads

RMN Digital | May 20, 2013 | Americas, Corporate, Regions, Strategy | No Comments

The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs.

The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created for radio, print, online, mobile and outdoor media.

In addition to providing “one-stop-shop” access to campaign creative, the new site allows users to email PSAs directly from the site, and save them to internal and external servers.

The platform also offers robust search capabilities, enabling direct access to PSAs by media type, file format, issue area, target audience and other preferences.

The site includes a free and secure cart feature for placing orders and it will remember your user profile, including previous activity, for the next time you log on.

According to Ad Council, the platform is built on the latest software development and cloud technologies, and leverages a content delivery network to expedite the delivery of PSAs.

Since 1942, the Ad Council has been creating communications programs surrounding significant public issues, aimed at improving the lives of the American people.