McDonald’s Archive
Americas
With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans from around
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CIO Info
Global food service retailer McDonald’s is working with IBM and its business partner, Knowledge Dimension, to transform the way its almost 200 restaurants and 8000 employees communicate and
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Corporate
McDonald’s has gone deeper into the social media universe. McDonald’s Germany says it has achieved a social media breakthrough with its “My Burger” crowdsourcing campaign. An online burger
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Americas
By Rakesh Raman In the new-media world, where traditional media is already losing its sheen, companies are increasingly inviting bloggers to convey their brand messages. McDonald’s is among
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