Lexus Archive
Feature
Lexus said Wednesday it is launching its annual holiday campaign for its “December to Remember” sales event. Two new TV spots build on last year’s holiday storytelling theme
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Americas
Automaker Lexus, in collaboration with Comcast Media 360, a business unit of Comcast Spotlight, has launched a new branded interactive television (iTV) channel across Comcast’s Xfinity On Demand
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Americas
L/Studio, the Lexus-owned broadband channel, is partnering with the creators of “Robot Chicken” to debut a new stop motion animated comedy Web series “Friendship All-Stars.” Beginning July 24
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Americas
Two years ago, automaker Lexus said it is working on an idea of a future car that will never have an accident. The company was using an advanced
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Americas
Leading automaker Lexus just added a new layer to its 2013 ES marketing campaign with an advertisement that merges technologies with stunning visuals. The result is a convergence
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Europe
TomTom will supply one of the navigation solutions available in Europe on the upgraded Lexus CT 200h, which is Lexus’ first ever five-door compact car. The MoveOn navigation
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Americas
In the cutthroat car market, auto makers are using technology heavily to pull off brand differentiation and win consumer loyalty. On one hand, they are using digital tools
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