Sally Hansen Nail Art Social Media Campaign
A woman without beautiful nails is like a bird without wings or a flower without fragrance. That seems to be the idea behind the 5-month-long I Heart Nail Art campaign on social media where consumers will be challenged to create nail art based on monthly themes.
As the nail expert, Sally Hansen has trend setting colors women can use to express their creativity and individuality through vibrant, vivid, bold nails.
Now, Sally Hansen is asking American women to show off their nail art skills with the I Heart (<3) Nail Art Contest. Each month, Sally Hansen will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.
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Monthly winners will receive $500 dollars and a trip to New York City to participate in the I Heart Nail Art Grand Finale, where competitors will be asked to create nail art looks on the spot.
An expert panel of fashion and beauty experts will select the grand prize winner, who will earn the title of Sally Hansen Nail Art Sweetheart and win $2000. The grand prize winner will also be featured on Sally Hansen promotional materials, showcasing her art.
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Sally Hansen’s own nail ambassador celebrity manicurist, Tracylee, will serve on the panel of judges choosing the winner. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” reveals Tracylee. “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”