In association with the June 14 theatrical release of Man of Steel, Gillette (NYSE: PG) is inviting Superman fans everywhere to debate one of the most pressing questions surrounding the famed superhero: If the Man of Steel really is impervious to every known substance on earth, just how does Superman shave?
Superman fans can visit the online theory hub, HowDoesHeShave.com, through June 30th, to check out theories from an esteemed group of Superman enthusiasts—including director, actor, and comic book aficionado Kevin Smith, Jamie Hyneman and Adam Savage, hosts and executive producers of the television series entitled “MythBusters,” beloved science guy Bill Nye, and “The Big Bang Theory” actress and real-life neuroscientist Mayim Bialik—and vote on their favorite.
In the movie, you see the young bearded Clark go through a transformation to become the fresh-faced Superman. But what’s powerful enough to give a Super Hero shave?
Man of Steel
As the world’s leading male-grooming brand, Gillette has invited these experts to develop and share their unique theories to answer the puzzling question.
The theories in their entirety are pitted against each other on HowDoesHeShave.com, and, not only are Superman fans encouraged to log on to vote for their favorite theory, they can also further join the debate by sharing their own theories in the Twittersphere using the hashtag #HowDoesHeShave.