Marriott Digital Content Studio Signs New Deals
Marriott International, Inc.’s Content Studio has announced a third round of content development, production, and distribution deals.
According to the company, these new production and development deals continue to fuel Marriott International’s content marketing strategy of creating content that adds value to the travel lifestyle of consumers.
The latest deals include:
– The casting and start of production of the Two Bellmen at the JW Marriott Los Angeles L.A. LIVE produced in collaboration with Substance Over Hype and directed by Daniel “Malakai” Cabrera.
– The launch of the hotel industry’s branded Snapchat programming with leading content creators on December 18 in collaboration with Naritiv and on behalf of the company’s flagship Marriott Hotels brand.
– The December 16 launch of Gone, a new travel lifestyle vertical in collaboration with Medium.com, the blog publishing platform founded by Twitter co-founders Evan Williams and Biz Stone, with an initial focus on Haiti and the soon-to-open Marriott Port-au-Prince.
– Two development deals with YouTube stars and adventure travelers Louis Cole and the Vagabrothers
Marriott’s Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and on all screens.
To further the company’s focus on next-generation travelers and drive new business, the studio aims to own original content marketing and produce engaging content that builds worldwide communities of people passionate about travel that will drive commerce to the company’s hotels.