Has Facebook become a Mobile Company?
If you are ready to believe Facebook CEO Mark Zuckerberg, then Facebook has become a mobile company.
He said this on Wednesday, Jan. 30, while declaring Facebook’s (NASDAQ: FB) financial results for the fourth quarter and full year ended December 31, 2012.
“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and CEO. “We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”
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For Q4 of 2012, Facebook has reported revenue of $1.58 billion while for the full 2012 financial year it earned $5.08 billion.
Although it’s not possible to verify its claims, Facebook says its monthly active users (MAUs) during the fourth quarter of 2012 were 1.06 billion as of December 31, 2012, an increase of 25% year-over-year
And daily active users (DAUs) were 618 million on average for December 2012, an increase of 28% year-over-year.
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Also, mobile MAUs were 680 million as of December 31, 2012, an increase of 57% year-over-year and mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012, according to the company.
Mobile revenue represented approximately 23% of advertising revenue for the fourth quarter of 2012, up from approximately 14% of advertising revenue in the third quarter of 2012.
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Recently, Facebook also launched Graph Search Beta. It is a search tool that enables users for the first time to find people, places, photos and other content that has been shared on Facebook, says the company.
Moreover, Facebook says it launched Facebook for Android 2.0, completely rebuilt to deliver improved stability and faster performance, and opened Facebook Messenger to anyone with a telephone number.
Founded in 2004, Facebook is a social networking website.
Photo courtesy: Facebook