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Groupon Releases New Version of its Consumer App

Groupon (NASDAQ: GRPN) unveiled Thursday the newest version of the Groupon shopping app (v. 2.0).

It comes with a more colorful, simplified user experience to encourage discovery of Groupon’s local merchants, Groupon Goods deals and Groupon Getaways destinations, says the company.

Features included in v. 2.0 are larger, vivid photography for every deal and new carousel scrolling to replace the previous tabbed navigation.

To download the free Groupon app or the 2.0 update, visit the iPhone App Store (http://gr.pn/OMrWRY) or the Android Marketplace (http://gr.pn/OMrZ0g).

For more information on Groupon’s mobile services, visit www.groupon.com/mobile.

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world.

According to the company, it uses collective buying power to offer discounts and provide a win-win for businesses and consumers, delivering more than 1,000 daily deals globally.

Photo courtesy: Groupon

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