Category Archives: Surveys
What Do Indians Love – Mobile Phone or TV?
Mobile advertising network InMobi today released the findings of its Mobile Media Consumption Report for India. The study, developed with Decision Fuel, finds that mobile web users in India are increasingly influenced by mobile, with nearly a third of their
Cell Phone Distracted Driving Crashes Report Released
The National Safety Council released findings from a recent analysis of national statistics on fatal motor vehicle crashes, in a report entitled, “Crashes Involving Cell Phones: Challenges of Collecting and Reporting Reliable Crash Data,” funded in part by Nationwide Mutual
How Modern Moms Use Social Media
BabyCenter, a leading pregnancy and parenting mobile and web destination, has released its 2013 Social Mom Report. In partnership with web researcher comScore, BabyCenter has revealed new insights surrounding moms’ adoption and usage of social platforms across all devices. Today,
Do User Companies Understand Big Data?
Despite industry hype, most organizations have yet to develop and implement a big data strategy. Business analytics company SAS and researcher SourceMedia surveyed 339 data management professionals about their organizations’ use of data management technology. The results, released today (April
Is Social Media Changing Car Buying Decisions?
People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big
Microsoft Attacks Google’s Gmail with Blistering Campaign
In order to promote its Outlook.com email option, Microsoft launched Wednesday a campaign “Don’t Get Scroogled by Gmail” aimed to hit the popularity of rival Google’s Gmail. Microsoft says it is a national campaign to educate Americans about Google’s practice
Survey Reveals Sexual Habits of Singles in America
Leading online dating site Match.com has released findings from its third annual ‘Singles in America’ study – a national study of singles’ romantic dating habits, sexual practices, and lifestyles. According to the company, prior to the first study in 2010,
Friends, Will You Change Your Online Habits?
Today on international Safer Internet Day, Microsoft Corp. released the results of its second annual Microsoft Computing Safety Index (MCSI). It reveals that more than half (55 percent) of global respondents are experiencing multiple online risks, yet only 16 percent
How Ads Impact Super Bowl Sunday
Super Bowl ads will rival the big game on Feb. 3, with 56 percent of U.S. adults who plan to watch Super Bowl XLVII tuning in as much or more for the commercials as for the game, according to the
What Do You Prefer: Digital or Traditional Media?
Urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets according to the KPMG International 2013 Digital Debate. All around the world,
Barack Obama Is Top Social Media Person of 2012
Close on the heels of winning the 2012 TIME Person of the Year award, President Barack Obama beats Justin Bieber and Lady Gaga to become the most influential social media person of 2012. SocialToaster, a social marketing platform, today revealed
How Internet Ad Revenues Are Growing in the U.S.
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released Wednesday by the Interactive Advertising Bureau (IAB)
Who Will Control the Web: CMO or CCO?
Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national (U.S.) survey of senior-level marketing and communications professionals, conducted by Makovsky, an independent integrated communications
Top 10 Stupid Holiday Gifts for 2012
Stupid gifts? Yeah, you read it right. The holidays have long been a time for traditional gift giving – but what about shoppers searching for something weird and unusual to give to those on their list? Stupid.com, internet retailer of
What Do Netizens Search: Kim Kardashian or Justin Bieber?
As we look back at 2012, Bing searches show it was a year of familiar faces, momentous events and baby fever. While last year people were singing “Baby, baby, baby” with Justin Bieber as the most-searched person of 2011, 2012
Will Tablets Ring the Death Knell for Traditional TVs?
According to a recent study, among web-connected devices, share of time spent viewing on tablets grows 90 percent over last two quarters, with nearly three quarters of tablet viewing time spent on long-form content. Thus, Tablet TV is gaining momentum
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