Category Archives: Strategy
Toyota Goes Online with TeenDrive365 for Teens
Automaker Toyota believes that the first year a teenager gets their driver’s license will be one of the most dangerous of their lives and while cars today are safer than ever, automobile crashes are the leading cause of death for
Digital Marketing Simplified – Advertising Options
Digital Marketing Simplified – Advertising Options By Rakesh Raman This is the fifth article in the 7-part Digital Marketing Simplified series that RMN Digital has started. When your website is ready with sufficient information about your products and services, digital
NASA Issues Call for Advanced Tech Concepts
NASA is looking for visionary concepts that have the potential to enable new missions or significantly improve current approaches to achieve aerospace objectives. Through the NASA Innovative Advanced Concepts (NIAC) program, NASA’s Space Technology Mission Directorate is seeking proposals for
ZTE Unveils New Blade Smartphones in Mexico
Mobiles maker ZTE introduced three new smartphones for users in Mexico, including the latest models in the Blade series. The Blade G Plus (4.5 inch screen) and Blade C2 (4 inch screen) smartphones are customized for the Mexico market and
Microsoft Cybercrime Center to Tackle Online Crimes
Microsoft Corp. on Thursday announced the opening of the Microsoft Cybercrime Center, a center of excellence for advancing the global fight against cybercrime. The Cybercrime Center combines Microsoft’s legal and technical expertise as well as tools and technology with cross-industry
IBM Watson Technology Available as Development Platform
IBM (NYSE: IBM) today announced that, for the first time, it will make its IBM Watson technology available as a development platform in the cloud. The idea is to enable a worldwide community of software application providers to build a
Sify Opens Its Fifth Data Centre at Noida, India
Indian tech company Sify Technologies announced Monday the launch of its fifth Data Centre at Noida, India. Constructed at a cost of $30 million for the first phase, this ‘Green’ Data Centre is design-certified as Tier III by The Uptime
Sony Kicks Off 4K Movie-Making Project
Sony Electronics announced Monday a 4K movie-making project “Sony/AFI 4K Shorts: Be Moved,” showcasing the talents of the alumni of the AFI Conservatory, the film school of the American Film Institute (AFI). In the exclusive collaboration, Sony and AFI Conservatory
Nescafe Uses Social Media to Live with Gusto
Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under the new “Live With Gusto” creative platform. Positioned as design-conscious line of at-home specialty beverage machines, Nescafe Dolce Gusto will
Digital Marketing Simplified – How to Create Content
Digital Marketing Simplified – How to Create Content By Rakesh Raman This is the fourth article in the 7-part Digital Marketing Simplified series that RMN Digital has started. In today’s information-driven world, most marketers realize the importance of content. But
IBM Opens Doors of First African Research Lab
IBM (NYSE: IBM) and the President of Kenya, Uhuru Kenyatta, have opened the first commercial technology research facility in Africa at an inauguration ceremony in Nairobi on Friday. IBM’s 12th global research lab – supported by the Kenyan ICT Authority
Digital Destination to Showcase NBA Players’ Personal Passions
American Express and The National Basketball Association (NBA) announced Thursday a digital destination on NBA.com, entitled “Off the Court.” It will bring the game and some of its best players to life for fans by exploring shared personal passions, pursuits
L’Oreal USA Names Digitas New Digital Agency
L’Oreal USA today announced that it has named Digitas as its new digital agency of record. Based in New York City, Digitas will be responsible for the digital media planning and buying for all the company’s brands. According to L’Oreal
IBM Unveils New Design Studio for Enterprise Software
Tech company IBM (NYSE: IBM) announced Wednesday the opening of a product design studio in Austin, Texas. It will focus on how a new era of software will be designed, developed and consumed by organizations around the globe. From this
RMN Company Offers Advanced Digital Marketing Services
RMN Company, which is a global technology media and entertainment company, is now offering its advanced digital marketing services to companies across the world. According to the company, these services cover marketing content creation and communications over the digital media
Stephanie Arne Hosts Wild Kingdom Web Series
Mutual of Omaha’s Wild Kingdom is coming back with a new host, a new format, and new stories about the world’s wildest places and creatures. Wild Kingdom has been re-imagined as a web series. Every Sunday evening in November, a
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