Category Archives: Strategy
Starbucks Gets Ideas from Online Community of Buyers
Today, consumers can walk into a Starbucks to order a “skinny” beverage, receive digital rewards for using their Starbucks Card and enjoy the free Wi-Fi. These offers, and hundreds more, have enhanced the Starbucks experience because of customer ideas shared
China Film Studio Offers Virtual Production with Previzion
China Film Virtual Stage (CFVS), said to be the first virtual production stage in China, has opened a new 800 sq meter green screen stage at China Film Studio to offer Chinese clients advanced virtual set shooting services for both
Magic E-Commerce Site in Mexico to Sell Shoes
The year-long project resulted in a visually engaging, PCI (payment card industry) compliant site that allows shoppers to see the current deals on everything from running shoes to boat shoes to flip flops for adults and children. Digital marketing agency
Staples App on Windows 8 for Small Businesses
Office products company Staples has launched its Windows Store app for Staples.com. The app provides customers with access to Staples Rewards and features tools that make it easier for small businesses to research and shop for everything they need for
How to Create a Visually Stunning Resume
In today’s cutthroat job market, it has become an imperative for job seekers to create their sexy profiles to draw the gaze of employers. Help is at hand. Now, you can create a visually stunning resume. Career network Beyond.com has
Web Videos to Help You Select Garage Door
As companies are increasingly using multimedia content to attract buyers, Overhead Door Corporation has introduced Garage Door Selection 101, a web-based video series that helps consumers select garage door for their home based on style, pricing and materials. Available at
Kia Motors to Follow Journalists with Kia Media Mobile
Kia Motors America (KMA) today launched Kia Media mobile, the mobile-device optimized Kiamedia.com, providing busy journalists with quick access to everything Kia while on the go. Optimized for iPhone and Android phones, the mobile version includes key features and functions
Inviting Up-and-Coming Stars to RMN Stars
RMN Stars, which is a new online initiative of RMN Company, aims to highlight the achievements of those unsung heroes who do not get the professional and societal treatment they deserve. These are the people whose contributions in the larger
RMN Company Offers Tech Total Program for Exporters
Extending the scope of its technology services for growing businesses, Raman Media Network (RMN) Company has now introduced its Tech Total Program specifically designed for small and medium businesses (SMBs) all across the world. The Tech Total Program is a
Walmart Site to Help Women-Owned Businesses
Walmart today launched an online destination on Walmart.com that allows shoppers to buy products from small women-owned businesses around the world. With each purchase, consumers lift and empower the women behind these products to create new jobs and improve both
Adobe Digital Advertising Solution for Marketers
Adobe Systems (Nasdaq:ADBE) unveiled Wednesday a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. It is a digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based
GM to Hire 1,000 Tech Employees for Innovation Center
General Motors (GM) is hiring 1,000 high-tech employees to staff an Information Technology Innovation Center in Phoenix suburb, joining Austin, Texas; Roswell, Ga., and Warren, Mich., as the centerpieces of GM’s strategy to bring high-value IT work in house in
Is Digital Manufacturing of Cars Possible?
Digital manufacturing service RedEye On Demand and its parent company Stratasys (NASDAQ: SSYS) have announced a collaboration with KOR EcoLogic to produce Urbee 2, claimed to be the first road-ready, fuel-efficient car built using 3D printing, or additive manufacturing, technologies.
Next Issue Coming on Windows 8 Devices
Next Issue Media, which provides unlimited access to digital magazine content in the U.S., has announced the availability of its app and subscriptions across Windows 8 devices. For the first time, using a single account, Next Issue subscribers can access
Google Urged to Remove Ivory and Whale Product Ads
Environmentalists today appealed to search engine company Google to remove thousands of ads from its Japanese Shopping site that promote products for sale from endangered whale and elephant species. The Environmental Investigation Agency (EIA), a non profit group based in
Can Social Media Help a Small Business?
By Rakesh Raman As the hype around social media is constantly increasing, small businesses are more confused than enthused about this emerging digital media concept. With this article, I am trying to bring some clarity to the subject mainly for
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