Rim
- Americas, Consumer, Corporate, Mobiles, Regions, Strategy

What Went Wrong with BlackBerry Maker RIM?

An MBA online case study focused on BlackBerry maker Research In Motion (RIM) argues that the company couldn’t keep pace with the changing market demand.

As a result, it’s already in doldrums and its once popular gizmo is headed for the graveyard of those tech products that couldn’t live up to their hype.

The study has captured RIM’s journey from 1999 to 2012 in an infographic.

Death of RIM
Created by: MBAOnline.com

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RMN Digital is a global technology news property of Raman Media Network (RMN). Its editor Rakesh Raman is a national award-winning journalist and founder of the humanitarian organization RMN Foundation. A former edit-page tech columnist at The Financial Express, he has served as a digital media consultant for the United Nations (UNIDO) and is a recognized expert in AI governance and digital forensics. More Info: https://www.rmndigital.com/about-us/
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