InMobi, an independent mobile advertising network and NDTV Convergence (NDTV) are jointly bringing the native ad experience to mobile users…
Advertising
Say “No” to Digital Advertising. Why? Because of Ad Frauds
Digital analysts compare the online crimes with more traditional forms of crime such as drug peddling and guns smuggling. But…
Global Mobile Advertising Revenue Hits $19.3 Billion
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed Wednesday their global figures for mobile…
SAP Awards Advertising and Marketing Business to Omnicom
Enterprise application software company SAP SE (NYSE: SAP) announced Tuesday that it has consolidated its global account for communications, advertising,…
Why Brands Can’t Ignore the Native Video Advertising Option
In today’s digitally connected world, online videos have added a new dimension to the evolving advertising business. Although they don’t…
Internet Ad Revenues in the U.S.: $11.6 Billion in Q1
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase…