India is finally a developing country – at least for adult products. Picture this: Hot porn queen Sunny Leone has been signed as the face of Besharam (Hindi language word for ‘shameless’) – stated to be India’s first adult lifestyle brand. IMbesharam.com goes live now.
Besharam Co., USA announced the launch of its Indian website IMbesharam.com, an adult lifestyle shop for mature Indians residing in India and worldwide.
“She is every bit Besharam and represents our brand well,” said Raj Armani, COO of Besharam.
Sunny Leone has shot three commercials and photo shoots for brand promotions that will soon be aired on Indian national television, says the company.
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Sunny will be the face of the brand for 2013-14 after which Besharam will launch a nationwide online campaign to hunt for the next face.
The products that will be available on IMbesharam.com will include intimate lingerie, roleplay costumes, innerwear for men and women, condoms & lubricants, mood enhancing pheromones sprays and aphrodisiacs, romantic and naughty games, sexual wellness products, etc.
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According to the company, among the other brands showcased on IMbesharam.com are Baci Lingerie, Hustler, Playboy, Victoria’s Secret, Penthouse, Lelo, Fleshlight, Sex & Mischief, Kama Sutra, Leaf, Fun factory, We-Vibe, 50 Shades of Grey, and more.
