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Online TV Service Hulu’s New Super Bowl Ad

Hulu has released “Huluboratory: Extra Mushy Edition,” a 60-second version of its Super Bowl commercial. It was announced Sunday, Feb. 5.

It goes like this:

Deep beneath the heart of Hollywoodsits the “Huluboratory” – a buzzing hive of R&D, populated by all manner of TV industry folk who are TV show-creating, theme song-belching, catchphrase-conversing, brain-rotting aliens.

These aliens are hard at work inventing sinister ways to turn human brains into delicious, alien-nourishing #mushymush.

[ Also Read: Hulu Unveils Slate of New Original Programming

Their new secret weapon? Hulu Plus. Humans don’t stand a chance now that they can get popular current season TV shows on their favorite devices, whenever they want.


Hulu ran a 30-second version of the ad right before the halftime show.

[ Also Read: Television Goes Social with ConnecTV Service

Hulu says you can also find all the Super Bowl ad spots in the Hulu AdZone, offering the ultimate Super Bowl commercial viewing experience:

Founded in 2007, Hulu is an online TV service. It is operated independently by a team with offices in Los Angeles, New York, Chicago, Seattle, Tokyo and Beijing. NBCUniversal, News Corporation, The Walt Disney Company, Providence Equity Partners and the Hulu team share in the ownership of the company.

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