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Nissan Asks New Yorkers to Say #HailYes to NV200 Taxi

Automaker Nissan is demonstrating the NV200 taxi’s capability in New York City by launching an interactive marketing campaign titled ‘#HailYes.’

The campaign, created by TBWA New York, centers on capturing New Yorkers’ opinions on the NV200 taxi’s features and encouraging them to give a #HailYes to the Nissan taxi.

The #HailYes campaign will reach New Yorkers using a variety of channels to fuel the taxi conversation.

They include TaxiTV – New York City’s in-taxi broadcast channel – Nissan’s digital channels including Facebook and Twitter, promoted social advertisements, media banner advertisements on notable web outlets and outdoor advertising near select New York City landmarks.

“Nissan’s #HailYes campaign will engage the more than 600,000 passengers that New York taxis transport every day, creating a conversation among New Yorkers about the city’s need for a better taxi experience,” said Jon Brancheau, vice president of marketing for Nissan North America.

The #HailYes campaign kicked off during the ING New York City Marathon where #HailYes street teams blanketed the race route handing out #HailYes cheer cards, apparel and other promotional items to spectators.

Beginning in December, Nissan says, New Yorkers can expect to see #HailYes appear around Manhattan and online.

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