Marketing Gets Physical with Internet-of-Things Devices
- Applications, Corporate, Enterprise, Feature, Strategy, Web Tech

Marketing Gets Physical with Internet-of-Things Devices

Adobe today unveiled its new solutions in Adobe Marketing Cloud that enable brands to bring personalized experiences to physical spaces like retail stores, hotel rooms, vending machines and Internet-of-Things (IoT) devices. The new IoT SDK lets brands measure and analyze consumer engagement across any of those devices. What’s driving this is the digital transformation of…

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RMN Digital

About RMN Digital

RMN Digital is a global technology news property of Raman Media Network (RMN). Its editor Rakesh Raman is a national award-winning journalist and founder of the humanitarian organization RMN Foundation. A former edit-page tech columnist at The Financial Express, he has served as a digital media consultant for the United Nations (UNIDO) and is a recognized expert in AI governance and digital forensics. More Info: https://www.rmndigital.com/about-us/
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